In a two-part special ahead of ICE, we talk to the pioneering studios behind the crash games genre to analyze 2024’s growth potential. Crash games have mostly flown under the radar for the last few years. That’s all changing quickly however, with the vertical already being touted as one of the casino’s biggest growth opportunities. In a two-part feature, we’ll talk to the industry’s first crash games pioneer, SPRIBE, and what the founding vision was, as well as talking to BetGames, Aviatrix, and 1X2 Network to see if this is a trend that’s really starting to take off.

SPRIBE is the pioneering studio behind the launch of Aviator, the first crash game to hit the market back in 2018. According to SPRIBE’s Chief Commercial Officer (CCO) Giorgi Tsutskiridze, the goal was to redefine the experience offered by an online casino game and innovate beyond what had previously been done in the online casino space. The game was designed to deliver fast action, social interaction, and the ability to win big money from small stakes, capturing the hearts of gamers around the world at a scale never seen before.

Aviator has been a huge success, with over 10 million monthly players and more than 165,000 bets being placed every minute. The game’s core audience is the lucrative millennial and gen-Z cohorts, dominating in markets such as Brazil, Africa, India, CIS, Italy, Romania, Croatia, Spain, and the UK. The simplicity and fast-paced action of crash games make them appealing to sports bettors and those who enjoy fast betting experiences.

BetGames debuted in the crash games vertical with the launch of Skyward in November 2023, which initially went live with Betway and Betano across global markets. According to BetGames CEO Andreas Koeberl, crash games have fantastic potential and provide a gateway for casino for sports fans and first-time players. The vertical is booming in emerging markets, including Africa, LatAm, and CIS. BetGames has invested a lot of effort into perfecting their crash games, focusing on stability, reliability, and localization to ensure a seamless player experience.

Both SPRIBE and BetGames are seeing the potential for growth in the crash games vertical and are dedicated to evolving and adapting to meet the changing demands of players and the market. With their innovative approach and dedication to creating engaging crash game experiences, it’s clear that this is a trend that’s starting to take off and has the potential to be one of the biggest growth opportunities for the casino industry in 2024.

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