Sportradar and AFC Extend Integrity Partnership

Sportradar has announced an extension to its long-standing integrity partnership with the Asian Football Confederation (AFC). The renewed agreement will span from 2024 to 2027, solidifying the partnership between the two entities for a total of 14 years, dating back to 2013.

The partnership aims to address various integrity issues in Asian football, particularly targeting match-fixing. Sportradar will work closely with the AFC to implement new technologies, such as artificial intelligence and machine learning, to enhance efforts in preserving the integrity of the sport.

The extension was formalized on January 11, coinciding with the eve of the 2023 AFC Asian Cup in Qatar. The president of the AFC, Shaikh Salman bin Ebrahim Al Khalifa, expressed his approval of the extended deal, crediting the partnership with Sportradar for its successful efforts in combating match-fixing in Asian football.

Shaikh Salman highlighted the strategic evolution of the collaboration over the past decade, emphasizing the importance of the partnership in safeguarding the integrity of football in Asia. Sportradar CEO Carsten Koerl echoed this sentiment, emphasizing the role of technology in addressing integrity challenges and expressing the company’s commitment to leveraging new technological advancements to mitigate corruption in sports.

The partnership extension signifies a continued commitment to upholding the integrity of AFC competitions while embracing innovative technologies to address evolving integrity threats. The collaborative effort between Sportradar and the AFC represents a unified vision to safeguard the integrity of football in Asia, underscoring the power of collaboration and technological innovation in preserving the integrity of the sport.

By admin