Allwyn, a major player in the lottery industry, has recently announced its agreement to acquire a 70% stake in Instant Win Gaming (IWG), an online content developer. The financial details of the deal were not disclosed, but Allwyn anticipates completing the purchase in the second half of the year. The investment will be financed using Allwyn’s existing financial resources.
IWG is known for supplying online instant win games to more than 25 national and state lotteries worldwide, boasting a portfolio of over 250 titles. In the fiscal year ended April 30, 2023, IWG reported £18.2m (€21.3m/$22.9m) in EBITDA.
Stepan Dlouhy, Allwyn’s chief investment officer, expressed excitement about the agreement, emphasizing the potential to leverage high-quality content across the organization and provide the best user experience to players globally. The agreement also ensures that IWG’s co-founders, Rhydian Fisher and Simon Bucknall, will continue in their current roles within the company.
Allwyn’s recent acquisition of the UK National Lottery further solidifies its position in the industry. The company will take over all National Lottery operations and products, replacing Camelot, which had overseen the lottery since its inception in 1994. Other competing bids for the lottery contract included The New Lottery Company and Italy’s Sisal.
Notably, Allwyn had previously acquired Camelot UK and Camelot Lottery Solutions (now Allwyn North America) to prepare for its assumption of National Lottery responsibilities. Additionally, Scientific Games announced plans to support Allwyn in operating the National Lottery by focusing on responsible growth and environmental impact reduction.
The strategic acquisitions and partnerships demonstrate Allwyn’s commitment to expanding its influence in the lottery sector, with a focus on delivering unparalleled gaming experiences to customers worldwide.