Sportradar’s Alpha Odds automated odds recalculation tool has been a game-changer for its clients, delivering an average profit increase of 10% in 2023 compared to its conventional odds product. The tool, launched in 2022, allows operators to generate customized betting prices and manage their risk more effectively.

Sportradar’s senior vice president of managed trading services, Darren Small, emphasized the transformative impact of Alpha Odds on trading betting markets since its introduction. The tool leverages artificial intelligence capabilities to predict the probability of an event taking place, giving operators an edge in managing their risk exposure and liabilities.

In a bid to further validate the performance and reliability of Alpha Odds, auditors PricewaterhouseCoopers (PwC) independently certified the financial reconciliation aspect of the solution, accrediting it with the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems.

Simultaneously, Sportradar has implemented a new leadership structure as part of an initiative to streamline its global organizational framework. This new structure is comprised of six business functions, with key executives taking on pivotal roles. Warren Murphy has transitioned from chief product officer to chief delivery and operations officer, overseeing product delivery and operations, while Nick Maywald, previously the chief content officer, has assumed the position of chief growth and innovation officer, focusing on driving growth and innovation within the company.

Furthermore, Eduard Blonk, the chief commercial officer, is now responsible for leading the commercial function, and Lynn McCreary, who holds the position of chief administrative officer, chief legal officer, and corporate secretary, is overseeing legal, risk, and administrative services. Severine Riviere-Gerstner has been appointed as the chief people officer, leading the people sector, and Gerard Griffin, the chief financial officer, is in charge of the finance function. However, Griffin is set to depart the group in May for personal reasons, and Ulrich Harmuth will also step down as the chief strategy officer.

Carsten Koerl, CEO of Sportradar, expressed his confidence that the new organizational structure puts the group in a strong position for future growth. Through the success of Alpha Odds and the recent reorganization, Sportradar continues to solidify its position as a leader in the sports betting and data analytics industry.

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