Betfred has agreed to an extension of its title sponsorship of the Epsom Derby for an additional year. The bookmaker was the sponsor of the Derby Festival for the first time in 2023 in a three-year deal, which has now been lengthened to cover each event until at least 2026. As part of the new deal, Betfred will hold naming rights on each day of the two-day event and will also expand its support of races during the festival, backing a total of six races at each edition of the event, as opposed to the existing deal which only covered two races.
Betfred boss Fred Done said, “Following on from a memorable two days at Epsom last year we are delighted to further develop our support of the Betfred Derby Festival. We very much look forward to working with the team to keep the fixture at the forefront of world racing.” Amy Starkey, managing director for the east region at Jockey Club Racecourses, which owns Epsom Racecourse, also welcomed the extension as Betfred’s support of British racing over many years is clear for all to see.
The confirmation of the deal coincided with iGB naming Betfred CEO Joanne Whittaker on its Most Influential Women 2023 list. Whittaker took over as CEO at Betfred in 2021, following a 20-year working relationship with Fred Done. Under her guidance, the bookmaker saw a 37.5% year-on-year increase in turnover to £723.2m (€839.0m/$918.5m) in 2022. Whittaker noted that there is an emerging female leadership class in the industry today and expressed her excitement at being named among iGB’s Most Influential Women in Gaming for 2023.