BetMGM has recently entered into an exclusive partnership with the social media platform X, formerly known as Twitter, to become its live odds sports betting partner. As a joint venture between Entain and MGM Resorts, BetMGM views this partnership as a groundbreaking move.
This partnership will see the integration of BetMGM’s odds and branding onto the X platform in the United States. Initially, the visible odds will only be for professional American football, but it is expected that odds for the major professional and college sports will follow in the next couple of weeks.
Adam Greenblatt, the chief executive of BetMGM, expressed his enthusiasm for the partnership, stating, “X is the center of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience.”
Linda Yaccarino, chief executive of X, also commented on the partnership, saying, “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”
This move signifies a shift in the way sports fans engage with their favorite teams and events on social media. With the integration of live odds and sports betting, fans can now be even more immersed in the sports conversation happening on the X platform.
As this partnership progresses, more information on the integration of live odds and sports betting on X is expected to be released. The collaboration between BetMGM and X represents an innovative step in the world of sports and social media, and it will be interesting to see how it evolves in the coming weeks and months.