Betr, a microbetting operator, has expanded its reach by securing market access agreements in Colorado, Pennsylvania, and Kentucky. The company has outlined its expansion plans for 2024, which include the debut of its Betr Casino product in Pennsylvania, pending regulatory approval.
In Pennsylvania, Betr has secured an agreement with the Cordish Gaming Group, the gaming division of The Cordish Companies, to launch Betr Casino. Cordish Gaming Group operates resorts in Pennsylvania, Maryland, and Louisiana, and is excited to add Betr Casino to its existing online casino portfolio.
In Colorado, Betr has entered into an online sportsbook agreement with Boulter Developments, pending license approval from the Colorado Division of Gaming. Additionally, Boulter Developments has taken an equity interest in Betr, citing the company’s innovative approach to the gaming space.
Betr’s online sportsbook deal in Kentucky has been secured with the Eastern Band of Cherokee Indians, who have increased their equity stake in Betr. The CEO of EBCI Holdings, Scott Barber, expressed confidence in the expanded relationship and its potential for success in the sports state of Kentucky.
As part of Betr’s plans for 2024, the company announced that it will not renew its temporary sports wagering license in Massachusetts, instead focusing on its expansion into new states. By the end of 2024, Betr aims to be live with its sportsbook in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado, and Kentucky, as well as with Betr Casino in Pennsylvania.
Joey Levy, co-founder and CEO of Betr, expressed excitement for the company’s new market access partnerships and the introduction of Betr Casino in 2024. He emphasized the data suggesting the company’s growth and profitability in the real money gaming and media business.
Overall, Betr aims to enhance its four distinct business units, including Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media, by the end of 2024. The company was founded by social media personality Jake Paul and launched in August 2022, with significant funding and a focus on micro-betting. In September 2022, Betr launched a free-to-play micro-betting app and later became the first US online operator to ban gambling on credit.