Better Collective is on track to finalize its acquisition of Playmaker Capital on 6 February. The €176m deal, agreed upon in November, is now set to be completed after meeting all closing conditions.

The acquisition had to undergo various approvals, which have now been secured. This includes approval from the Canadian heritage minister and the Ontario Superior Court. Additionally, Playmaker shareholders voted in favor of the deal last week.

With all required approvals in place, Better Collective and Playmaker expect to close the deal on 6 February. The acquisition is seen as a strategic move for Better Collective, as it will establish the company as the market leader in South America and strengthen its position in North America.

As part of the deal, Better Collective will take ownership of Playmaker’s media brands, including, Yardbarker, and The Nation Network. The acquisition is hailed as an important milestone by Better Collective co-founder and CEO Jesper Søgaard, who sees it as a significant step in the group’s digital sports media journey.

This acquisition is not the first for Better Collective, as the company purchased Playmaker HQ, an American sports media business, in July 2023. Playmaker HQ, based in South Florida, specializes in creating original entertainment and sports content targeted at the US market.

The acquisition of Playmaker HQ has allowed Better Collective to expand its reach and leverage Playmaker HQ’s sponsorship sales knowledge to monetize audiences outside of sports betting. The deal also enables Playmaker HQ to expand globally with new resources provided by Better Collective.

Overall, the completion of the acquisition of Playmaker Capital is expected to solidify Better Collective’s position as a key player in the affiliate marketing and sports media industry.

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