Affiliate giant Better Collective has officially completed the acquisition of Playmaker Capital, a Toronto-based digital sports media business. The deal was initially struck in November and is valued at €176m (£150m/$189m). The completion of the acquisition comes just two months after the initial agreement and was expected to close during the first quarter of this year.

Playmaker Capital is listed on the TSX Venture Exchange in Canada and the OTCQX in the US and is the owner of media brands, Yardbarker, and The Nation Network. With this acquisition, Better Collective has solidified its position as a market leader in South America and has strengthened its presence in North America.

Jesper Søgaard, the co-founder and CEO of Better Collective, expressed his excitement about the completion of the acquisition, stating that it marks a significant step towards the company’s vision of becoming the leading digital sports media group. He also looks forward to welcoming the entire Playmaker team and its leading sports media brands into the Better Collective group.

The acquisition was also welcomed by Playmaker co-founder and CEO Jordan Gnat, who sees it as the next phase of the company’s journey. Gnat expressed excitement about the cultural fit and the opportunities for the future that the acquisition brings for both teams.

This acquisition is the latest in a series of strategic moves by Better Collective. In July 2023, the company acquired Playmaker HQ, a South Florida-based company that creates original entertainment and sports content. This acquisition was aimed at expanding Better Collective’s reach and audience in the US. Additionally, Better Collective had previously acquired in Denmark, in Brazil, and several Swedish brands and advertising companies throughout 2023.

With the completion of the Playmaker Capital acquisition, Better Collective continues to expand its presence in the digital sports media and betting industry, positioning itself as a major player in the market.

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