Caesars Entertainment has recently announced that it will be launching mobile sports betting in North Carolina after expanding its relationship with the Eastern Band of Cherokee Indians. The operator is all set to go live when North Carolina launches its online sports betting market on 11th of March. Moreover, the Caesars Sportsbook app will start accepting sign-ups and deposits from 1st of March.
The online sports betting launch date was approved by the North Carolina State Lottery Commission on January 24th. The market will be open for individuals aged 21 and over in time for March Madness. The city of Charlotte in North Carolina is set to host some of the tournament’s early-round games.
Caesars already has two land-based locations with the tribe, with Harrah’s Cherokee Casino Resort in Cherokee and Harrah’s Cherokee Valley River Casino & Hotel in Murphy. As part of the expanded deal, Caesars will now hold exclusive rights to mobile sports wagering at those two casinos, as well as on Eastern Band of Cherokee tribal lands in western North Carolina.
Eric Hession, president of Caesars Digital, expressed his delight at the company’s long relationship with the Eastern Band of Cherokee Indians as well as his excitement about the expanded deal. Hession said, “Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades. Expanding this longstanding partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state.”
Michell Hicks, principal chief of the Eastern Band of Cherokee Indians, also expressed excitement for the new venture with Caesars Entertainment and the enhancements it provides to their Tribal enterprise.
The launch of North Carolina’s online sports betting market is now less than two months away. Caesars has followed the likes of BetMGM and DraftKings in striking an agreement to allow it to launch. Operators seeking approval to run sports betting must partner with a sports team, league, or venue within North Carolina. Other companies that have made similar moves in North Carolina include DraftKings, Fanatics Betting and Gaming, BetMGM, and ESPN Bet. All of whom have secured partnership agreements with various sports teams and venues in the region.