EveryMatrix Slot Trumps is once again focusing on Latin America, with Colombian slot players taking center stage this month. Since Colombia regulated igaming in 2016, it has become the region’s longest-running online market.
The Colombian market is strong for slots, accounting for around a fifth of online revenue. However, Colombian players are not big spenders, according to data from EveryMatrix’s SlotMatrix. The average stake across the top 20 games in Colombia is €0.34, making it the lowest average bet size in the Slot Trumps series. Only 20% of the top slots have an average bet size of €0.5 or higher.
Compared to Brazil, Colombian players have a similar betting frequency, averaging 254 bets per player. However, this falls far below the bet rates in Romania, where betting volumes are 50% higher over a 90-day period.
In terms of game themes, Colombian players share similar preferences with their Brazilian counterparts, favoring games with animals, fruits, and fantasy themes. Additionally, wilds are the most popular base game feature, with free spins being the top choice for bonus features.
Despite their preference for medium volatility games, Colombian players may find Tiki Time Exotic Wilds, a release from EveryMatrix’s Armadillo Studios, to be a good fit. This medium-volatility title with free spins, wilds, and a fruit theme is recommended for operators looking to expand their presence in the Latin American market.
For more information on Colombian slot player habits, the full breakdown can be found in the Slot Trumps dashboard.