The British Horseracing Authority (BHA), Horse Racing Ireland, and Japan Racing Association have collaborated to form the Joint Cooperation Committee. This partnership aims to promote Japanese horses, facilitate travel for industry members between the regions, enhance awareness of each industry, and further internationalize horseracing.
The committee will be chaired by Joe Saumarez Smith, the BHA chairman, who expressed gratitude for the support of the JRA. He believes this collaboration will lead to increased participation in each other’s racing, deeper fan engagement, and new revenues for the industry. The partnership seeks to strengthen the relationship between British and Irish horseracing industries and the Japanese racing industry.
In related news, the BHA announced efforts to address a decline in betting on British races in 2023. To support the betting aspect, the BHA improved prize money and the quality of races for its 2024 fixture list. They also enhanced the spread of fixtures on Saturdays and strengthened their offerings on Sundays.
The BHA expects these schedule changes, combined with increased competitiveness and quality of racing, to entice punters to bet on British horse racing once again. They anticipate these alterations to contribute approximately £90 million to racing’s finances over a five-year period. However, BHA chief operating officer, Richard Wayman, cautioned that not all changes would be successful immediately.