Andrew Rhodes, the chief executive of the GB Gambling Commission, has been chosen to open the Consumer Protection Zone (CPZ) at the ICE London 2024 event. The CPZ will open on 6 February, which marks the first day of the ICE event, at 11:30 am.

In addition to the opening of the CPZ, a generous £41,000 donation to a safer gambling charity, selected by CPZ supporters and donors, will also be revealed. This donation is a combination of contributions from various brands such as Light & Wonder, Flutter, and Neccton, and it brings the total funds raised by CPZ to £238,000 over the course of the previous four years.

ICE London 2024 is scheduled to take place from 6-8 February, and it has been announced that the exhibition will be relocated to Fira de Barcelona starting from 2025 onwards.

Ewa Bakun, the director of industry insight and engagement at Clarion Gaming, expressed that it is fitting for Andrew Rhodes to open this year’s edition of CPZ. She mentioned that the CPZ was initially proposed by Tim Miller of the Gambling Commission, making it entirely appropriate for the Commission’s chief executive to inaugurate the 2024 edition.

This year’s CPZ is the largest on record, with 20 booths participating. Bakun added that since its launch in 2018, the CPZ has significantly grown in both size and status, positioning it as the most popular ICE feature according to post-show research.

Representatives of supporting companies, such as Tracy Skenandore, the vice-president of corporate social responsibility at Light & Wonder, and Dr. Michael Auer, managing director of OpenBet’s Neccton, have emphasized their commitment to responsible gaming and the significant impact that donations to CPZ have on charities addressing gambling-related harm.

Overall, the CPZ has been recognized for its dedication to the latest developments in player protection and safer gaming. With the global regulatory landscape evolving, the CPZ is expected to be a major focal point for many ICE attendees.

Those interested in attending ICE 2024 can register for the event through the provided link.

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