DraftKings recently announced the hiring of Marie Donoghue, a former executive at ESPN, as its new chief business and growth officer. In her new role, Donoghue will work with current DraftKings teams to identify new growth opportunities and lead various internal processes.
Before joining DraftKings, Donoghue spent five-and-a-half years at online retail giant Amazon as the vice president of Amazon’s US Sports Content & Partnerships division. Prior to that, she worked at ESPN for over 19 years, holding several senior roles including executive vice president of global business and content strategy, and executive vice president of global strategy and original content. She has also worked in the legal sector, serving as senior director for legal at PolyGram and as an attorney for law firm Winthrop Stimson, Putnam and Roberts.
Donoghue expressed excitement about joining DraftKings, calling it a special opportunity to expand the company’s industry-leading position. DraftKings’ CEO and co-founder, Jason Robins, also welcomed the appointment, stating that Donoghue will be a transformative force in the company’s future success.
Rumors suggest that DraftKings could partner with Barstool on a new sports betting initiative, although it would be a more traditional marketing partnership without Barstool lending its name to a sportsbook or betting app. Industry investor Chris Grove stated that the partnership would be beneficial to both companies, potentially posing a challenge to Penn Entertainment, which recently sold the Barstool brand back to its founder.
In light of the partnership, Robins mentioned keeping a “close eye” on ESPN Bet, a product of a $1.5bn deal between Penn Entertainment and Disney-owned ESPN, which launched across 17 states in November. He stated that he is not concerned about the impact of ESPN Bet on DraftKings’ trajectory, but acknowledged the need to monitor the launch.