Strive Gaming is making its way into the sports betting platform space in the US. The company’s president, Damian Xuereb, and CMO, Jamie Shea, believe that the crowded market is an advantage for them. They aim to be the silent background partner for operators, ensuring that everything runs smoothly. Strive’s focus is on player account management, enabling operators to better understand player data and manage the end-to-end process of player activations and registrations.

As a B2B service provider, Strive is designed to serve the highly competitive North American markets. The company was founded by Kambi veterans, Xuereb and CEO Max Meltzer, three years ago, with a focus on addressing the unique needs of operators in the US. Strive’s first customers included two Arizona sportsbook operators, and they have since expanded to include other operators in Canada and Michigan.

One advantage of Strive’s relative youth in the market is the ability to understand the nuances of each state’s regulations. The platform is highly configurable, allowing for easy adjustments to meet changing regulations. The company aims to address the difficulties of day-to-day operations for operators, providing a cohesive back office that handles reporting, compliance, and other crucial services in one place.

Strive’s North American focus allows them to avoid getting distracted by other regulations outside the region. The platform is tailored specifically to the needs of American bettors, with a focus on fast-paced sports like college football and basketball. The company aims to help smaller, local operators compete with industry giants by providing them with the necessary tools and support to grow their market share.

In addition to sports betting, Strive is looking ahead to the anticipated online casino boom in the US. The company aims to help operators stand out amidst this growth by offering a unified loyalty program and more connections to land-based gaming. Overall, Strive Gaming is positioning itself to be a major player in the North American sports betting and online casino market in the coming years.

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