FanDuel Group and Genius Sports have announced the launch of a new streaming solution called NFL BetVision, further expanding their partnership. This new offering is focused on the National Football League (NFL) and is aimed at enhancing the live betting experience for fans.
The NFL BetVision will be integrated into the FanDuel Sportsbook, allowing fans to watch select NFL games directly within the app. This feature will also include integrated odds, real-game stats, and graphic overlays, providing a more interactive and engaging experience for users.
In addition to the streaming solution, Genius will continue to provide FanDuel with access to NFL Next Gen Stats (NGS) and the league’s official sports betting data feed. As the exclusive distributor of the NFL’s official league data, Genius plays a crucial role in enhancing the betting experience for users.
The launch of NFL BetVision follows the success of the original BetVision solution, which was introduced in September and initially available on the Caesars and Fanatics Sportsbooks. Since its introduction, BetVision has contributed to an increase in in-game bets, customer engagement, and retention, showcasing its potential to revolutionize the live betting experience.
Mark Locke, CEO of Genius, expressed pride in leading a new era of sports betting experiences and emphasized the importance of personalization and interactivity in driving fan engagement and the growth of in-game betting. FanDuel’s chief commercial officer, Mike Raffensperger, highlighted the partnership with Genius as an opportunity to elevate the betting experience on the platform.
Furthermore, the launch of NFL BetVision aligns with Genius’s continued focus on the NFL, as evidenced by the extension of its strategic partnership with the league in July. This extension grants Genius exclusivity over official NFL data and video distribution, including play-by-play statistics, NGS data, and official sports betting data. The partnership also includes the exclusive rights to distribute NFL Watch & Bet live game video feeds to sportsbooks internationally.
With the introduction of NFL BetVision and the continued collaboration between FanDuel and Genius, both companies are committed to enhancing the live betting experience for NFL fans and driving innovation in the sports betting industry.