Flutter Entertainment, the parent company of popular gambling brands such as Paddy Power, Sky Betting & Gaming (SBG), and Betfair, has announced its commitment to charitable initiatives in the UK and Ireland. In the year 2023, the company has pledged more than £8.0m (€9.3m/$10.0m) to various charities as part of its global pledge to ‘Do More’ for the communities in which it operates.
The funds were distributed to a range of charities over the course of the year, in alignment with Flutter’s global pledge to help 10 million people by 2030 through its Do More initiative, which is part of its Positive Impact Plan. This includes activities focused on Sport & Play, Health and Wellbeing, and Tech4Good.
Several charitable efforts were announced by Flutter’s different brands throughout 2023. Paddy Power pledged to donate up to £1.0m to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship. Betfair also declared its support for the Injured Jockeys Fund and the Irish Injured Jockeys, with initial donations of £100,000 and additional contributions for every winner ambassador Rachel Blackmore rides.
Sky Bet, in partnership with the English Football League (EFL), launched the £6.0m ‘Building Foundations Fund’, representing the largest sponsor-backed fund solely dedicated to community activity. The EFL’s 72 clubs can bid for grants up to £100,000 from this fund to invest in programs or develop new initiatives, with Sky Bet committing to invest £1.0m per year.
In addition to these initiatives, Flutter hosted charity events that generated a further £250,000 in funds, split between two charities: BUMBLEance, the Children’s Ambulance Service of Ireland, and the Children’s Heart Surgery Fund in Yorkshire.
UKI CEO Ian Brown expressed pride in the progress made by the division and praised the market-leading brands for launching impactful campaigns in support of causes important to their customers and colleagues. He emphasized Flutter’s commitment to holding itself to the highest industry standards and making a lasting positive impact on the communities it serves.