Entain, a global sports betting and gaming company, is welcoming Amanda Brown as an independent non-executive director. Brown, who was previously the chief human resources officer at Hiscox, will officially assume her new role on November 8th.
Bringing a wealth of international business and board experience to the table, Brown has an extensive background in human resources. Prior to her time at Hiscox, she held roles at renowned companies such as Marriott Hotels, PepsiCo, and Mars Confectionery.
Currently serving as a non-executive director at Mitchells & Butlers and Manchester Airport Group, Brown’s appointment at Entain will also see her become a member of the Remuneration Committee.
Barry Gibson, the chairman of Entain, expressed his enthusiasm about Brown’s appointment. He believes her skills and expertise will further enhance the board’s ability to support and oversee the delivery of the company’s strategy.
This news comes in the wake of Entain’s decision to scale back its business-to-consumer (B2C) operations within its Unikrn esports betting arm. The move is part of a larger repositioning of Entain’s esports offering following the company’s acquisition of Unikrn in October 2021. Despite having relaunched the brand in December 2022, Entain has decided to scale back its direct-to-consumer operations within Unikrn less than a year later.
In addition to this restructuring, Entain recently completed the acquisition of Angstrom Sports, a sports modelling, forecasting, and analytics specialist, for a deal valued at up to £203.0m. This acquisition comes after Entain’s previous purchase of SuperSport in Croatia and the Polish sportsbook operator STS Holdings.
As Entain continues to make strategic acquisitions and adjust its operations to align with its overall business strategy, the appointment of Amanda Brown signals the company’s commitment to strengthening its leadership team and governance. With her extensive experience and expertise, Brown is expected to play a key role in guiding Entain’s future growth and success.