In January, sports betting handle and revenue in Iowa increased from the previous year, but experienced a decrease from December. Total consumer spending in Iowa during January was $259.5m, showing an 11.1% increase from January 2023, but an 8.2% decline from December’s $282.7m. Of the total spending, $238.4m was spent wagering on sports online, with the remaining $21.1m bet at retail sportsbooks.

Revenue for January amounted to $22.1m, marking a 33.9% increase from January of the previous year, but a 16.0% decrease from December’s $26.3m. Online wagering accounted for $20.5m of the monthly revenue in Iowa, while retail’s share was $1.5m.

FanDuel and Diamond Jo Dubuque remained the frontrunners in Iowa for January, generating $8.0m from $68.0m in bets. DraftKings and partner Wild Rose Jefferson followed, with revenue of $3.1m and $39.2m in bets. Sister property Wild Rose Clinton, also partnered with DraftKings, was third, with revenue reaching $2.7m and a monthly handle for January at $29.8m. Iowa’s third Wild Rose venue in Emmetsburg posted $2.4m in revenue from its partnership with DraftKings, as players bet $24.8m during the month.

In January, players won a total of $237.4m, with $217.9m coming from online betting and $19.5m from retail sites. Additionally, tax for January reached $1.5m.

Last week, Fanatics Betting and Gaming announced the launch of its sportsbook in Iowa, replacing the PointsBet brand in the state. Catfish Bend Casino’s existing PointsBet retail sportsbook is being rebranded as a Fanatics Sportsbook, with new self-service betting kiosks from Suzohapp being installed. Iowa marks the 12th state for the Fanatics Sportsbook, as part of FBG’s continuous phasing out of the PointsBet brand across the US following its acquisition of PointsBet US in August 2023. In January, Catfish Bend Casino posted $311,186 in revenue from $3.7m in bets.

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