Kindred Group has signed an expanded strategic partnership with Stats Perform, granting it access to additional data and statistics for sports betting. This deal will allow Kindred to use the full RunningBall and Opta product suite from Stats Perform, providing real-time official sports data feeds and statistics.

This new content will enhance players’ experience when betting on sports through the Kindred Sportsbook platform. The expanded partnership will ensure a smooth in-play betting experience. RunningBall delivers official in-play sports data feeds, while Opta focuses on player statistics across various sports.

Andreas Reimblad, Kindred’s director of sportsbook, expressed excitement about the partnership, saying, “This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook platform with the best data available on the market.” He emphasized the company’s belief that Stats Perform, with its expertise, trusted brands, and unique data points, will be a valuable ally in developing and rolling out their proprietary sportsbook platform.

Andrew Ashenden, Stats Perform’s chief betting officer, also praised the expanded deal, stating that it will unlock new value for both Kindred and Stats Perform. He mentioned the long-standing and productive partnership with Kindred and the excitement about taking Kindred to great heights through their market-leading products.

In other news, La Française des Jeux (FDJ) offered to acquire Kindred for SEK27.96bn. Kindred has unanimously recommended shareholders accept the offer, with the acceptance period beginning on or around 20 February and expiring on 19 November. However, the deal remains subject to various closing conditions, including regulatory approvals and no other party tabling an improved proposal.

Kindred also posted a preliminary set of results for its 2023 financial year, expecting an increase in revenue and underlying EBITDA. Revenue is projected to be £1.21bn, a 13.3% rise from 2022, with underlying EBITDA set to reach £204.5m, a 58.3% increase from the previous year.

FDJ also released a trading update, revealing a 6.5% increase in revenue. This acquisition and strong financial projections signal a positive outlook for Kindred Group and its strategic partnerships.

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