The lead up to ICE 2024 will feature a new series covering the latest developments in the esports industry since the 2023 show. The status of the esports market is expected to be a major topic of discussion at ICE 2024. While the industry lost some of its momentum after the COVID-19 pandemic, the Latin American (LatAm) region continues to show significant growth in esports.

Brazil, as the most populous country in Latin America, is forecasted to have the highest potential for growth in the esports market. Similarly, Mexico is predicted to make substantial contributions to the projected revenues of up to $300 million across the continent by 2027. This growth is being fueled by the presence of esports giants such as Unikrn, Stake, and Rivalry in the region, indicating increasing competition and expanding opportunities in the global esports market.

LatAm has seen the emergence of notable organizations such as FURIA and MIBR from Brazil, elevating the region’s status as an exciting opportunity in the world of esports. Unikrn, an esports betting platform, recently entered the Brazilian market after being acquired by Entain in 2021. The platform’s chief executive, Justin Dellario, expressed excitement for the potential of the region and emphasized the importance of operating sustainably and safely to ensure customer satisfaction.

Rivalry, another specialized esports betting operator, also experienced significant success in 2023. With record revenues and strategic partnerships in Brazil, the company is poised to play a key role in the upcoming ICE 2024 esports conference.

Despite the impressive growth of the LatAm esports market, there are obstacles that need to be addressed for further expansion. Regulatory challenges and varying levels of technological infrastructure in different regions pose significant hurdles for operators hoping to tap into the market’s potential.

As preparations for ICE 2024 continue, it is clear that the Latin American esports market presents both opportunities and challenges for industry players, making it a compelling area of discussion for the upcoming event.

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