Kambi Group, a provider of sports betting solutions, has announced a long-term partnership with the LiveScore Group. The deal will see Kambi replace a third-party supplier for LiveScore’s sports media platform and two online betting brands, LiveScore Bet and Virgin Bet.

Both of these brands will now run on Kambi’s product suite, which includes a sports betting platform, managed services, AI-powered trading, and Bet Builder. LiveScore Bet and Virgin Bet are currently active in multiple markets, including the UK, as well as Gibraltar, Malta, and Nigeria.

In addition to the sportsbook, the LiveScore Group will also utilize Kambi’s open APIs, incentives tools, and bespoke bet offer specials. The new Kambi-powered sportsbook is set to launch in multiple markets starting in the first quarter of next year, with Kambi expecting it to contribute material revenue from the second half of 2024.

Kambi CEO and co-founder Kristian NylĂ©n expressed excitement about the partnership, stating, “With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator.”

LiveScore Group CEO Sam Sadi also shared his enthusiasm about the collaboration, saying, “We are thrilled to join forces with Kambi as we look to accelerate our growth in the global sports betting market.”

The LiveScore Group, formed in 2019 following a spin-off from Gamesys, has over 50 million daily users across more than 200 territories. Having launched its first sportsbook product in 2020, the group aims to become the world’s leading sports media operator, with a focus on expanding into the global sports betting market. CEO Sam Sadi highlighted the company’s long-term plan to achieve this goal, emphasizing its intention to become the world’s number one sports media operator.

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