EveryMatrix, a leading B2B technology provider in the iGaming industry, has announced the appointment of Bobby Longhurst as its new group chief commercial officer. Longhurst, who previously served as the managing director of Sportingtech, will now be responsible for overseeing the commercial strategy at EveryMatrix, including account management, sales, and marketing. He will also work closely with each of the group’s business units.

Longhurst will be taking over the role from Stian Hornsletten, who is set to become the CEO of the company’s games division. With a wealth of experience in the industry, Longhurst has previously held the position of MD at Sportingtech and CCO at Pronet Gaming. He has also worked in various commercial roles at SBTech and Sporting Solutions.

Before entering the iGaming industry, Longhurst was the CEO of Farrell Longhurst, a human capital acquisition company based in Malaysia. He also worked as a director at RDA Asia, a boutique oil and gas executive search and contracting business, and as a director of business intelligence at Mindhub Capital, a venture capital company also located in Malaysia.

Expressing his enthusiasm for joining EveryMatrix, Longhurst highlighted the opportunities for growth in both established and new markets, particularly in Latin America. He emphasized his excitement for leading the company’s commercial strategy and mentioned some exciting projects in the pipeline.

Ebbe Groes, the CEO of EveryMatrix, welcomed Longhurst’s appointment and expressed his confidence in Longhurst’s ability to help the company achieve its growth goals. He emphasized the company’s commitment to investing in top industry talent and expressed excitement for the future with Longhurst on board.

The appointment of Longhurst comes at a crucial time for EveryMatrix as the company aims for accelerated growth and expansion across new and existing verticals, global markets, and technologies. With Longhurst’s extensive commercial and strategic experience, EveryMatrix is poised to embark on an exciting chapter and achieve its ambitious plans for the coming years.

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