The Importance of B2B Social Media in Connecting the Gambling Industry
In a world where social media has become a significant aspect of human interaction and business, the gambling industry is not exempt from its influence. Jon Bruford, an experienced professional in the gambling industry, emphasizes the importance of maintaining a personal touch on social media platforms, particularly for B2B interactions within the industry.
Bruford highlights the significance of building relationships within the gambling industry, as it is primarily driven by people and their social connections. He stresses that the industry thrives on personal relationships, shared experiences, and the inherent social nature of its professionals. This sentiment reflects the unique and relationship-driven nature of the gambling industry, which sets it apart from other sectors.
While acknowledging the challenges of steering clear of sensitive topics like politics and religion on social media, Bruford advocates for injecting personality and passion into B2B social media interactions. He encourages professionals to leverage the personal and passionate aspects of social media to grow their networks and strengthen business connections. He also emphasizes the potential value of such networks in facilitating professional growth and support during challenging times.
Bruford also sheds light on the intricacies of platforms such as LinkedIn, emphasizing the importance of understanding algorithms and the role they play in determining the reach and engagement of posts. He stresses the need for quality content and consistent engagement, underscoring the potential impact that meaningful interactions can have in enhancing one’s social media presence.
Ultimately, Bruford’s perspective underscores the pivotal role of social media in sustaining connections, driving engagement, and fostering a sense of community within the gambling industry. By encouraging professionals to infuse their social media presence with authenticity and genuine passion, Bruford aims to facilitate stronger, more meaningful exchanges that contribute to the industry’s overall vitality and interconnectedness.