A motion to completely ban gambling advertising in the Netherlands has been submitted by Derk Boswijk of the Christian Democratic Appeal (CDA) party. This comes after the government implemented a ban on most forms of gambling advertising back in July, prohibiting advertising through most media channels, including television, radio, print, and public places. While targeted advertising in some contexts, such as on-demand streaming services, social media, direct mail, and online gaming environments, was still permitted.

Boswijk’s motion aims to protect young people and vulnerable groups who are still coming into contact with targeted advertisements. The motion was signed by fellow Dutch politicians Diederik van Dijk, Nicolien van Vroonhoven, Michiel van Nispen, and Mirjam Bikker. A vote in the house of representatives on the motion is scheduled to take place on Tuesday to determine whether a total ban will receive the required support.

Bikker also brought in a motion to introduce an overarching gaming limit for Dutch providers, criticizing the Netherlands minister for legal protection for his lack of protection for vulnerable players.

In 2021, Bikker and Van Nispen tabled the motion that led to the current ban on untargeted advertising, highlighting the Netherlands government’s growing commitment to player protection. The Kansspelautoriteit (KSA), the Dutch regulator, has set a goal for 95% of those viewing targeted ads to be over the age of 24. The KSA issued “limited” guidance for the ban, hoping operators would take the lead on this issue.

In December, Netherlands minister Franc Weerwind introduced measures to protect players from problem gambling, including requiring providers to contact players who have set a deposit limit of €350 and pushing for further research on overarching gaming limits.

Weerwind’s plans have led to the industry defending itself, with the chairman of the Dutch Online Gambling Association advising that the minister’s measures could lead to gambling being seen as “unattractive.” The chairman of the Licensed Dutch Online Gaming Providers also highlighted the need for effective measures and an attractive legal offer to prevent players from returning to illegal gambling.

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