Allwyn has officially taken over control of the UK National Lottery after it was awarded the license by the Gambling Commission 16 months ago. Formerly known as Sazka, Allwyn has replaced Camelot, the previous operator who ran the lottery since its inception in 1994. Allwyn has now taken on the responsibility for all National Lottery operations and products.
To secure the fourth license, Allwyn competed against other major players in the industry, including Camelot, The New Lottery Company, and Italy’s Sisal. The National Lottery encompasses online and retail sales for games such as Lotto, Set For Life, Thunderball, Hotpicks, scratchcards, and UK access to EuroMillions.
However, the journey to obtaining the license was not smooth for Allwyn. It faced obstacles after being named the preferred applicant for the license in March 2022, leading to criticism and legal challenges from Camelot and its technology provider, International Game Technology (IGT). Eventually, both Camelot and IGT withdrew their challenges, allowing Allwyn to be formally awarded the license.
Although Camelot’s name will no longer be associated with the National Lottery, Allwyn has acquired Camelot UK and Camelot Lottery Solutions (Camelot LS), providing insight and preparation for taking over the lottery operations. Allwyn also expanded its leadership team, bringing on experienced executives to lead the organization in its new role.
Overall, Allwyn’s takeover of the National Lottery marks a significant change in leadership for one of the UK’s most well-known and widely played games of chance. With the acquisition and setup of a new leadership team, Allwyn aims to ensure a smooth transition and continued delivery of services for the National Lottery.