During the Super Bowl LVIII weekend, GeoComply reported a significant increase of 22.3% in geolocation checks, reflecting a rise in legal betting activity in the US. The game between the Kansas City Chiefs and the San Francisco 49ers was held at Nevada’s Allegiant Stadium and saw a surge in betting activity. GeoComply conducted checks on betting activity in states where sports betting is legal, as well as in Puerto Rico, excluding Florida, which already had online betting through the Seminole tribe’s platform, Hard Rock Bet.

According to GeoComply, the increase in geolocation checks is a positive sign for legal betting in the US. It signifies a shift towards a regulated, taxed, and safe betting environment. The company also reported record pre-game activity, with 14.75 thousand transactions per second recorded just before kick-off, almost double the previous year’s peak.

In addition, there was a 15% increase in active accounts, with 8.5 million accounts reported across the 28 legal US markets. Over 1.7 million new users signed up for legal online betting accounts in the two weeks prior to the Super Bowl. Looking at the entire 2023-24 NFL season, GeoComply customers added more than 13.7 million new accounts, a 28% increase compared to the previous campaign.

GeoComply’s co-founder and CEO, Anna Sainsbury, expressed pride in fostering the growth of a regulated industry and highlighted the company’s commitment to helping customers expand their businesses responsibly. She emphasized that the growth of the legal market is beneficial for consumers and states, while also marginalizing illegal offshore sportsbooks.

The American Gaming Association (AGA) forecasted record betting activity for the Super Bowl, estimating that Americans would bet $23.10 billion on the game. This prediction was based on a survey indicating a 35.0% increase in the number of people expected to bet compared to the previous year. Of those betting, 42.7 million were anticipated to do so online, at a retail sportsbook, or with a bookmaker.

Overall, the Super Bowl LVIII weekend witnessed a surge in legal betting activity, underscoring the growing trend towards a regulated betting environment. This is seen as positive for the industry and players while also signifying a shift away from illegal offshore sportsbooks.

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