The EveryMatrix Slot Trumps series recently made its way to Colombia, where players are making smaller average bets compared to other markets. Stian Enger Pettersen analyzed the data to uncover exclusive player preference data in Colombia.
According to the data, only 5% of the top 20 games in Colombia feature an average bet of more than €1, which is significantly lower than the global average spend per spin. This equates to an average bet of €0.34 in Colombia, while Brazil’s soon-to-be-regulated counterpart has an average bet of €1.04.
Colombians are found to enjoy a wide range of iGaming preferences and participate in gambling activities, both online and offline. Although they engage in diverse gaming experiences such as slots, blackjack, roulette, and baccarat, sports betting stands out as one of the most popular forms of entertainment in the country.
Also, while Colombian slot players bet less on average, they spin more, showing a preference for medium volatility games. Despite the lower average bet sizes, there is strong upsell opportunity for operators, and it is expected that the average stake per spin will increase over time.
One notable difference in feature preferences is that 7 out of 10 of the most popular 20 games in Colombia offer free spins, a feature that is popular among players in both Colombia and Brazil.
The lower average bet sizes in Colombia can be attributed to cultural preferences and the less mature market compared to Brazil. Operators who want to engage local players in Colombia should consider strategies that cater to these cultural preferences.
One strategy is to use cross-vertical gamification solutions that allow players to compete against each other for prizes, bridging the gap between sports betting punters and slots fans.
The BonusEngine solution allows operators to fully customize sports and casino tournaments with real-time leader boards, and create multi-level missions to keep players engaged with different rewards per level.
Even though the Colombian market is still in the early stages, the potential for further development is immense. With the right operational strategies aligned with specific player behavior data, casino brands can have a significant impact on the market in the years to come.
For a detailed breakdown of Colombian player and wagering behaviors, readers are invited to refer to EveryMatrix’s latest Slot Trumps Player Behavior Report.