Hungary’s national lottery operator, Szerencsejáték Privately Held Company Limited (SZRT), has unveiled a new and improved online sportsbook in collaboration with OddsMatrix, owned by EveryMatrix. The TippmixPro website, powered by OddsMatrix, is now live and offers Hungarian players the opportunity to place bets on a wide array of sports leagues and competitions.
EveryMatrix secured the contract for digital sports betting software solutions and services after a rigorous 15-month competitive procurement process, beating out over 25 other bidders. The company described the Hungary sportsbook project as one of its most complex integrations, involving several specialist teams.
The platform unit of EveryMatrix, GamMatrix, developed tailored operational and safer gambling features for the sportsbook, including rapid, multi-step registration and self-exclusion functionality to comply with SZRT and regulatory requirements. Additionally, SZRT will have access to EveryMatrix’s trading, product, and account management teams, as well as the PartnerMatrix affiliate system.
Andrea Mater, President and CEO of SZRT, hailed the relaunch of TippmixPro.hu as a milestone for the company and its players, stating that the new site offers a broader range of top-quality sports betting opportunities while also upholding responsible gaming principles. EveryMatrix CEO Ebbe Groes expressed excitement about launching the comprehensive offering in Hungary’s newly regulated market and emphasized the company’s commitment to delivering exceptional results and driving consistent growth.
Overall, the collaboration between SZRT and EveryMatrix marks a significant development in the Hungarian sports betting landscape, as players now have access to an enhanced and more diverse online sportsbook experience through TippmixPro.