Paddy Power, owned by Flutter Entertainment, has announced that it will be increasing its donation to the Prostate Cancer UK charity to £1.0m (€1.2m/$1.3m). This decision comes after the conclusion of the 2023 World Darts Championship, a tournament that Paddy Power also sponsored.
The initial agreement was for Paddy Power to donate £1,000 for every 180 scored during the championship, with the intention of contributing a maximum of £914,000. However, a record-breaking 914 180 scores were achieved, prompting Paddy Power to round up its donation to an even £1.0m for charity.
The World Darts Championship took place from 15 December to 3 January at Alexandra Palace in London, culminating in an exciting match where Luke Humphries emerged victorious over 16-year-old Luke Littler.
In a statement regarding the increased donation, Paddy Power expressed their excitement over the tournament and the emergence of a new champion. They acknowledged that their initial donation amount was significant, but they wanted to ensure that the contribution to Prostate Cancer UK felt “just right.”
Following this announcement, it was revealed that BetMGM has been named as the new sponsor of Premier League Darts, replacing Cazoo. The Professional Darts Corporation has struck a deal with BetMGM, which will offer £1.0m in prize money for the event. The competition will feature eight players competing across 17 nights in venues across the UK, Germany, the Netherlands, and Ireland.
Paddy Power’s increased donation and the continued support for darts events from companies like BetMGM demonstrate the ongoing commitment of the gambling industry to support charitable causes and sporting events.