Play’n GO is set to boost its presence in Italy with a new partnership with William Hill, offering players in the country access to its entire catalogue of online casino games. This deal will include popular games such as ‘Book of Dead’, ‘Rise of Olympus’, and ‘Reactoonz’.

According to Play’n GO, the agreement reflects a “firm commitment to the Italian market” by both parties. This partnership isn’t new; William Hill and Play’n GO already have a well-established relationship in various markets. Earlier this year, they collaborated to introduce ‘Book of Dead’ to William Hill fixed-odds betting terminals across the UK, which has been deemed “highly successful”.

Valerio Micchio, head of commercial at William Hill in Italy, expressed his excitement about working with Play’n GO, stating that they are a “natural partner” for expansion and looks forward to further success in the Italian market. He also mentioned that the company is equally committed to providing a safe and exhilarating experience for players.

Michele Stefanelli, Play’n GO’s sales leader for LATAM and Southern Europe, emphasized the significance of the Italian market to the supplier. While the length of the deal was not disclosed, Stefanelli mentioned that Play’n GO anticipates many years of success with William Hill in Italy. He also expressed their commitment to offering Italian players the best online casino experience, viewing the partnership with William Hill as a significant step towards that goal, and is confident that Italian players will enjoy engaging with their content.

Looking ahead, Play’n GO chief commercial officer Magnus Olsson outlined the provider’s expansion plans, including in the US. The supplier already has a presence in several states, including Michigan, New Jersey, and West Virginia, indicating its continued growth and global expansion efforts.

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