The NBA, MLB, and NHL have come together to release a new responsible gaming ad titled “Never Know What’s Next.” The ad is aimed at highlighting the unpredictability of sports and discouraging bettors from thinking that there is easy money to be made in sports betting.
The ad is being promoted on the Twitter accounts of the NBA, MLB, and NHL, and directs viewers to ResponsiblePlay.org, a site operated by the NCPG. The website offers resources on responsible gaming, including a screening quiz on gambling behavior and links to local state resources.
The 30-second ad will make its TV debut during the NBA’s in-season tournament Cleveland Cavaliers vs Philadelphia 76ers game. It is supported by various companies including DraftKings, Fanatics, FanDuel, Penn Entertainment, and the National Council on Problem Gambling (NCPG).
Fanatics and Penn Entertainment are currently dominating the US sports betting market, with various subsidiary and partner companies making moves. This includes Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings, which is taking over PointsBet’s US business. Additionally, Penn Entertainment-operated ESPN Bet recently launched in 17 US states.
The NBA’s senior vice president, Scott Kaufman-Ross, mentioned that the responsible gaming campaign may help discourage young people from betting on sports as a way to make money. The NBA has also joined the American Gaming Association’s “Have A Game Plan. Bet Responsibly” campaign earlier this year.
NHL’s chief business officer, Keith Wachtel, emphasized the importance of informing fans about the risks of betting and encouraging responsible betting, especially among the younger demographic. The initiative is crucial at a time when more fans than ever have the opportunity to legally bet in their home states.
Overall, the joint effort from the NBA, MLB, and NHL highlights their commitment to responsible gaming education across the United States and aims to ensure that fans are aware of the risks and implications of sports betting.