Another edition of Safer Gambling Week has come to an end, marking a focused effort to encourage responsible gambling practices across the industry. The initiative aims to prevent gambling harm and promote more responsible play, both online and in land-based venues, involving stakeholders and players alike.
The Betting and Gaming Council (BGC), the British Amusement Catering Trade Association (Bacta), and the Bingo Association are behind this initiative, which regularly sees operators and industry bodies rolling out targeted responsible gaming campaigns and messaging.
This year’s campaign has received more support than ever, with the Safer Gambling Week account actively posting reminders about tools promoting responsible play, such as deposit limits and designated break times, as well as promoting the National Gambling Helpline.
The BGC, one of the organizers, voiced its support, with its chief executive, Michael Dugher, highlighting the work carried out by organizations like GamCare and Gordon Moody. Similarly, Andrew Rhodes, chief executive of the GB Gambling Commission, emphasized that safer gambling should be a focus at all times, but highlighted the significance of Safer Gambling Week in drawing further attention to it.
In addition, over 30 cross-party parliamentarians have shown their support for the initiative, further underscoring the importance of responsible gaming.
From a cross-industry perspective, Betfred launched its campaign “How Do You Keep It Fun?” featuring customers detailing how they ensure a responsible gambling experience. Southampton FC announced its collaboration with safer gambling company Better Change, demonstrating its commitment to promoting safer gambling as part of its responsibility to protect fans and the community.
Further emphasis on responsible gaming came from The Health Lottery, as its CEO, Lebby Eyres, pledged to roll out safer gambling messaging on social media and directly to players. This commitment to responsible gambling was echoed by BetMGM UK’s research, finding that 51% of UK gamblers view their betting account money separately from their bank accounts, and 92% of 18-24 year olds surveyed put restrictions on their gambling.
Overall, Safer Gambling Week saw widespread, multi-faceted support from the industry, underscoring the collective commitment to promoting responsible gambling practices and preventing gambling harm.