A Ken Research study revealed that more than 25% of online gamblers in India face significant issues such as identity theft and transaction complications, according to a new report. The report, titled ‘Consumer Behavior Analysis for Online Gambling Industry in India,’ highlighted the challenges faced by a quarter of online gambling participants, including instances of fraud, unauthorized transactions, and complications with withdrawing funds.
The study attributed these challenges to India’s diverse cultural and legal landscape, which varies from outright prohibition to regulation across different states. This patchwork of laws creates uncertainty for both operators and users, contributing to the reliability issues faced by online gamblers.
In addition, the report found that only a small fraction of online gamblers have a comprehensive awareness of industry regulations, leading to the use of unregulated operators. The intricate nature of the laws and limited exposure to in-depth information were identified as contributing factors to this challenge.
Despite these challenges, the study also identified potential for future growth in the online gambling industry in India. The report highlighted the popularity of online gambling among specific age groups in different regions, with Delhi and Maharashtra showing high popularity among 36 to 44-year-olds, and Uttar Pradesh showing popularity among 26 to 35-year-olds.
Moreover, the study noted that a majority of 36 to 44-year-olds in Karnataka are active in online gambling, spending between 11 and 20 hours per week engaging in the activity. These findings point to the potential for growth in the online gambling industry in India.
However, the industry faces ongoing regulatory changes, as Indian authorities have issued blocking orders against illegal betting apps and websites. Additionally, new turnover tax and regulations have been imposed on licensed online gambling operators in India. These regulatory changes will likely continue to impact the online gambling landscape in the country.