Softswiss, a leading igaming technology business, has made a major move into the African market by acquiring a majority stake in South African software provider Turfsport. While the financial details of the purchase and the size of the stake were not disclosed, the deal is believed to significantly enhance SoftSwiss’ product portfolio and expand its reach into new markets.

Turfsport specializes in providing software solutions for sports betting, horse racing, and lotto and currently works with over 40 operators in South Africa. The acquisition of Turfsport marks a strategic step forward for SoftSwiss in its plans to expand into South Africa and the African continent.

Andrey Starovoitov, co-CEO of SoftSwiss, expressed his optimism about the acquisition, stating, “With this agreement, SoftSwiss takes a significant step forward in its extensive expansion into South Africa and the African continent.” He also emphasized the company’s commitment to enhancing its product portfolio and providing high-end solutions to its partners.

On the other hand, Turfsport CEO Christian Neuberger welcomed the acquisition, highlighting the new opportunities for international growth that it presents for the company. He also expressed excitement about the collaboration between Turfsport’s local expertise and SoftSwiss’ international experience, emphasizing the potential for success in the South African and African markets.

In addition, SoftSwiss announced that it will be sharing more information about the acquisition and its plans for the South African market at ICE 2024, an upcoming event at ExCeL London. The provider will be based at Stand N8-231 at the event, which is scheduled to take place from February 6th to 8th.

Overall, the acquisition of Turfsport by SoftSwiss signals a significant expansion into the African market, setting the stage for increased competition and innovation in the region’s igaming industry.

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