Stats Perform has extended its partnership with the Women’s Tennis Association (WTA) to continue serving as the exclusive data rights partner until 2030. Under this extended agreement, Stats Perform will continue to be the official data supplier of the WTA, providing an exclusive umpire-derived data feed for matches and an ultrafast data feed collected by the supplier’s Opta analysts.
The data collected by Opta analysts will include detailed match statistics, such as rally and shot level data, which aims to increase the level of live insight available for WTA matches. This will also help power a new range of broadcast, second screen, and betting experiences for fans.
The initial six-year contract signed by Stats Perform in 2020 has now been extended, ensuring the provider’s role as the official data supplier for the WTA until the end of the decade. As part of this extended deal, Stats Perform will continue to provide AI-enriched Opta data on WTA events to licensed sportsbooks, as well as offer a live video streaming service to enhance the betting experience for fans.
Commenting on the extension, Alex Rice, chief commercial officer at Stats Perform, expressed his delight at the deepening relationship with the WTA and the opportunity to elevate fan and bettor experiences. Marina Storti, chief executive of WTA Ventures, also shared her excitement about extending the successful partnership with Stats Perform, highlighting the importance of data and insights in driving fan engagement through product innovation and enriched experiences.
Stats Perform’s extension with the WTA comes amidst a series of deals made within the sport of tennis. The provider already holds exclusive data distribution rights for the Australian Open and other leading tournaments, such as Wimbledon and the ITF Davis Cup World Group. Additionally, Stats Perform was recognized for its data quality and integrity by receiving the top mark from the International Betting Integrity Association (IBIA) for the third consecutive year.
However, Stats Perform missed out on becoming the partner for the Association of Tennis Professionals’ (ATP) in March, as rival Sportradar instead penned a six-year deal with the men’s tour. Overall, Stats Perform continues to solidify its position as a growing player in the tennis betting industry while strengthening its partnerships within the sport.