The National Council on Problem Gambling (NCPG) and the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University have announced the launch of the 2023 Gift Responsibly Campaign, with a focus on highlighting the dangers of giving lottery products to children and young people.
The campaign, now in its sixth year, aims to address the issue of gifting lottery tickets during the holiday season and raise awareness about the potential long-term effects of exposing children to gambling at a young age. With the support of 66 lotteries and 84 community organizations worldwide, including the New Jersey Lottery, Colorado Lottery, and Pennsylvania Lottery in the US, as well as Lotto New Zealand and the National Lottery of Croatia, the campaign has gained strong backing from both national and international entities.
Throughout November and December, participating organizations will execute a series of initiatives to promote the campaign’s messages, including educating communities about the risks of giving lottery tickets to children and promoting responsible gambling practices for adults who choose to participate. The campaign offers a tiered approach for lotteries, with activities such as public service announcements, social media messaging, digital advertising, in-store signage, and retailer training.
NCPG executive director Keith Whyte commended the widespread support for the campaign, emphasizing the need to recognize that lottery tickets are not appropriate gifts for children or teenagers. Whyte lauded the Gift Responsibly Campaign as a leading international responsible gambling awareness initiative, emphasizing the collective commitment to protecting youth and promoting responsible gambling practices on a global scale.
Jeffrey Derevensky, director of the International Centre for Youth Gambling Problems and High-Risk Behaviours, echoed the importance of the campaign, noting the increasing social acceptability and availability of gambling on an international level and the potential for young individuals to develop gambling-related problems. He emphasized the campaign as a crucial reminder for adults to refrain from gifting lottery tickets to minors.